Tik Tok is the only social media app that has nothing to do with a user’s social network.
On most social media platforms, users need a strong network to gain a large audience.
Anyone can explode in popularity on Tik Tok because the app’s algorithm does not favor famous people — well-known media influencers with “blue checkmarks” or verified users on Twitter or Instagram.
New users can follow the suggested algorithm to land on the ‘for you page’, where users can become ‘popular creators’. The ‘for you’ page is a compilation of Tik Tok’s recommended posts, which is personalized to each user.
Popular creators are the equivalent to Instagram or Twitter’s blue checkmark. These content creators are well-known public figures on the platform.
Tik Tok gives the boring, unimaginative person the ability to create aesthetically appealing videos for all to enjoy.
Sarah Perez said in an article for TechCrunch that the app had over 75 million new users in December, 2019.
Whether users have 20 million followers or 10, if their videos make the ‘for you page’ all users can see it. Any video posted has the potential to go viral regardless of how many followers the poster has.
Bobby Owsiski said on www.hyperbot.com that Tik Tok will not publish how its ‘for you page’ algorithm works.
However, users and experts like Henry Hien Ton propose their own theories for making viral TikTok videos. Hien Ton offered four strategies to increase the chances of videos landing on the ‘for you page.’
The first rule is the ‘completion ratio.’ When content is watched in its entirety, the video profile rises within the app. If a video is rewatched, the ratio increases even more. But if someone only watches half of a video, the ratio is cut in half.
Other strategies include boosting a video’s shares, likes, ‘duets,’ or ‘replications.’
Duets let users occupy a split screen with a celebrity or popular creator. Users can also duet with an existing duet video creating more interaction.
High quality videos tend to get more posts. Use a tripod for your phone or camera, and take advantage of the app’s timer feature. The timer option allows users to countdown the video and record for a set amount of time.
It is important to pay attention to video angles, lighting, and originality. Take advantage of the app looping and transitioning features.
Loops give the video an illusion of not having a beginning or an end which keeps viewers engaged longer.
Users should post during peak hour in the evening.
Those who use the app should follow as many users as possible in the beginning to boost connections within the app. More connections will generate more attention and traffic to a page.
Once someone has become a popular creator or has acquired enough followers brands can contact the Tik Tok user and ask for sponsorship for the brand.
Tik Tok is often referred to as a lip syncing app which makes it sound like it’s an on-line karaoke experience. But it’s actually better known for its act out memes and day-to-day life hacks backed by music and other trending sound clips.
Entrepreneur Gary Vaynerchuk also posted a variety of tutorials and seminars to understand the app.
“The way that Tik Tok creates and communicates will be the establishment of communication within the next five years,” Vaynerchuk said.
Even if the Tik Tok craze blows over no one should pass up on an opportunity to use the app to network or find potential customers.
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