Citrus College’s new logo has sparked criticism from students who question whether the $112,750 redesign reflects the community it represents. The updated design features a large “C” with mascot Hootie the Owl in the center, replacing the softer blue and true orange palette with navy and reddish-orange tones. For some, the change feels less like a tribute to heritage and more like a generic corporate makeover.
The former logo wasn’t perfect, but its colors and flexibility connected directly to Citrus’s identity. Athletic teams also had more freedom to customize their gear under the old framework. Critics argue the new version feels rigid, more like branding for a product than for a campus.
McPheron, who led the rebranding effort, described the update as part of a larger vision to modernize Citrus. But some students argue the process missed the mark. “It just doesn’t feel like Citrus anymore,” said Maddi Palacios, a second-year student. “The old colors felt like home. This feels copied from somewhere else.”
Athletes also expressed concern about individuality. “Sports teams should have some uniqueness,” said Lou Lopez, who plays on one of the college’s athletic teams. “This makes it look like we’re part of a franchise instead of our own campus.”
Logos and mascots carry emotional weight, representing tradition and memories for students and alumni. Critics argue that without strong student input, the redesign risks diluting that connection. For them, the question isn’t whether change is needed, but whether this change reflects who Citrus really is.
